This mix was originally on a C-90 for Alex Raoul as a birthday gift at the beginning of May (hence the image above, and it’s considerable length). At his insistence, here it is in all it’s glory. The title refers to the exciting and uncertain time this has been made as a backdrop to. It features some of my favourite tracks and artists from the last year or so who seem to share similar aesthetics.
It’s not over for the pitched-down vocal sample yet! This technique may not make it to the end of 2011 without becoming passe, but it’s already produced interesting results, opening up some common ground between R&B and underground electronica. In this example, Finnish producer Teeth isolates a fragment of a Beyonce vocal and totally recontextualizes it.
Something similar is at work in the video. Employing another trend that’s bound to seem dated before long, 80s advertising, this clip is more focussed than your average retro-fest. Every single image is a highly-contrived shot of a glamorous woman, and they fall into two camps — some are cheap and seedy sex chatline ads, and others are wholesome mainstream commercials. The comparison is obvious enough: both use sex to sell their products. But what makes this montage strangely compelling is how these anachronistic clips (which seem so fake and corny, but are really no more so than the adverts that manipulate us today) appear distant and alien but yet intimate. A woman from the past is looking right at you and smiling. And she wants to know your name.
2011 has been one of the best year for introductions to incredible new music that I can recall. It probably surpasses the fruitful first year of my musical awakening in the mid-90s.
With that in my mind, here is one of my favourites of a fantastic 2011 for discovery so far, which, considering I am yet to even mention Laurel Halo, EMA and CVLTS is quite a ‘Bernholz’ accolade ‘iamamiwhoami’.
Whoever you are, I still haven’t figured that one out…